Remember the post in which I wrote on Belgium's lack of growth potential? Here's another great event illustrating my point: E-bay is cutting jobs. Only 1% worldwide only. But the most affected countries are Belgium, Austria, Spain and the US. Now, what do those countries have in common? Right, a GDP growth of less than 2%.
Meanwhile in Brazil the market is again completely in hands of a local player: Mercado Livre; which keeps growing and hiring.
Even in Belgium, I believe ebay still must cede leadership position to Kapaza (actually a Dutch venture that choose Belgium as target market since Holland was completely taken by "marktplaats.nl"). I remember finding Kapaza for the first time when 3 years ago, ebay had 1 (yes one) second hand bicycle on sale in the whole of Belgium, while Kapaza had 150. Today the section bycicles (Fietsen) has 14,360 entries on Kapaza and 1,803 on ebay.be ... sometimes global marketing dollars don't easily win local markets.
Posted 17 years ago