While mobile operators worldwide are struggling to maintain a (profit) growth level above 5%, Vivo Brasil, Brazilian's largest mobile operator, reported a Q4 2008 profit growth of 60,9% compared to last year.
The company closed the year 2008 with 44,945million clients, which represents a market share of 29,8%. Only in Q4 2009, the company gathered 2,668 million new clients. The complete customer acquisition for the year 2008 was 7,561 million new clients.
Feb 15 2009
Vivo Brasil reports profit of R$ 215,5 million, a growth of 60,9%
By John Baeyens | Share This 
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Sacha Vekeman said:
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Hi John, remarkable achievement, mainly because Vivo Mobile does not rely on a 'media strategy' to grow revenue and ARPU, but is able to benefit from soaring profit over call revenue, device sales, data traffic and franchising (whatever the latter means).
The reason why I mention 'media strategy' has to do with their market share. Owning 30% market share and having access to mobile screens of 45 million consumer is a serious untapped asset. Even the big American TV networks don't reach such an audience.
Becoming the VP of Media within Vivo Mobile will probably become one of the most wanted future jobs in the world (I would immediately move my family to Brazil), but looking at the owners of Vivo (PT and Telefónica), the honor will go to a Spaniard ;-)
Posted 16 years ago